The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The social media company known for its digital image boards is stepping up its efforts to woo influencers to the platform with financial support, joining similar programs at TikTok, Facebook and others. Pinterest’s fund is currently limited to creators from underrepresented communities in the US and comes with education and connection to the platform’s advertisers for additional paid opportunities.
The announcement was coupled with the release of a code of conduct for users who sign on to use Pinterest’s new “Stories” product of short-form video and images, as well as new moderation tools. The platform, which counts 450 million months users, is pushing positivity as another way to woo more users and influencers and differentiate itself from other social media companies that have come under fire for spreading misinformation or bullying.
“We’ve been building Pinterest for 11 years, and ever since our users routinely tell us that Pinterest is the ‘last positive corner of the internet’,” said co-founder Evan Sharp in a presentation to creators on Wednesday.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.