The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Shopify Launches New Wireless Card Reader

The rates charged will be about 2.4 percent per swipe, and the device will compete with the likes of Square Inc's card reader, which costs merchants at least 2.75 percent per swipe.

Reuters

20 April 2017

OTTAWA, Canada — Canadian e-commerce software maker Shopify Inc said on Thursday it had launched a new wireless card reader in the United States.

The rates charged will be about 2.4 percent per swipe, and the device will compete with the likes of Jack Dorsey-led Square Inc's card reader, which costs merchants at least 2.75 percent per swipe.

Shopify said the card reader will work with iOS and Android operating systems and support Visa, MasterCard and American Express cards, among others.

New customers, and existing merchants not yet using the company's point-of-sale systems can get the reader for free.

Merchants who own a Shopify point-of-sale system will have to pay $29 for the reader, the company said. Square, which also makes wireless card readers, sells it for $49.

Shopify's card reader will be available online on the company's website.

By Ahmed Farhatha; editor: Shounak Dasgupta.

In This Article

Topics

Technology

Organisations

Shopify

Location

Ottawa, Canada

Bytedance May Shut Down TikTok in US if Legal Options Fail

The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.

TikTok’s Chinese Counterpart, Douyin, Is Courting American Designers

The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.

TikTok Ready to Fight US Ban With 170 Million Users at Stake

Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.