The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Canadian e-commerce company Shopify Inc said on Tuesday it would expand its payment option, “Shop Pay,” to all users choosing to sell on Facebook and Instagram.
The move marks the first time the feature will be available outside Shopify’s platform and will help the company tap into the rise of shopping through social media platforms during the COVID-19 pandemic.
The option would become available to Shopify merchants selling products in the United States through Instagram on Tuesday and will be rolled out on Facebook within the coming weeks, the company said in a blog post.
Social media shoppers will be able to use Shop Pay alongside other payment options on the social media company’s payments system Facebook Pay.
By Chavi Mehta; Editor: Aditya Soni.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.