The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Canadian e-commerce company Shopify Inc said on Tuesday it would expand its payment option, “Shop Pay,” to all users choosing to sell on Facebook and Instagram.
The move marks the first time the feature will be available outside Shopify’s platform and will help the company tap into the rise of shopping through social media platforms during the COVID-19 pandemic.
The option would become available to Shopify merchants selling products in the United States through Instagram on Tuesday and will be rolled out on Facebook within the coming weeks, the company said in a blog post.
Social media shoppers will be able to use Shop Pay alongside other payment options on the social media company’s payments system Facebook Pay.
By Chavi Mehta; Editor: Aditya Soni.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.