default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

YouTube to Roll Out Short-Form Video Service in US to Take on Tiktok

Youtube Shorts app. Shutterstock.
Youtube Shorts app. Shutterstock.

Alphabet Inc’s YouTube is rolling out a short-form video-streaming service on its platform in the United States as it looks to better compete with rival TikTok in the hugely popular category.

The service, Shorts, let users record mobile friendly vertical videos that can be spiced up with special effects and soundtracks pulled from a music library.

“Starting today and over the next several weeks, we’ll gradually expand our Shorts beta to the US,” YouTube said in a blogpost on Thursday, adding it would weave in newer features on the service like the ability to add text at specific points of the video.

YouTube had rolled out the feature in India in September last year, after TikTok was banned in one of its biggest markets. Shorts currently records more than 6.5 billion daily views globally, YouTube said.

By Eva Mathews; Editor: Anil D’Silva

In This Article
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
How is technology disrupting and creating new opportunity?

The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.




view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024