The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The PVH-owned brand will also work with the Fashion and Race Database (FRD), an online educational resource that highlights underrepresented people and narratives in fashion history, the company announced Wednesday, February 10. Tommy Hilfiger will fund FRD to create a study called “The Unsung History of American Sportswear” to examine the influence of Black American culture on the label’s styles over the years.
With Harlem’s Fashion Row, Tommy Hilfiger will sponsor the organisation’s Digital Fashion Summit taking place later this month. Levi’s and AEO Inc., parent to the American Eagle and Aerie brands will also sponsor the event.
As part of Wednesday’s announcement, the company also said it will launch a capsule collection with actor Indya Moore and designer Romeo Hunte.
The partnerships will launch through Tommy Hilfiger’s People’s Place Program, created last July to promote minority communities within the fashion industry.
At the Vancouver-based yoga lifestyle juggernaut, being Black is ‘off brand,’ according to months of reporting by BoF’s Sheena Butler-Young.
Discover the most exciting career opportunities now available on BoF Careers — including jobs from PVH, Cos and Holzweiler.
Like many companies in fashion and other industries, the $50 billion yoga apparel brand created a new department in 2020 it said would help improve its diversity and inclusion and create a more equitable playing field for minorities. In interviews with BoF, 14 current and former Black employees said things have only worsened since then.
BoF Careers provides essential sector insights for fashion designers this month, to help you decode fashion’s creative and commercial landscape.