By entering into a rare licensing agreement with the French fashion house, the beauty conglomerate would be looking to repeat the success it had turning Tom Ford Beauty into a billion-dollar business.
Behind Balmain’s Kendall-Gigi ‘hair swap’ is the largely unknown Balmain Hair Couture line, once a licensing business, which its owners say now operates ‘like a division of Balmain’ and has plans to expand.