At a time when many online brands are pivoting to wholesale or opening stores, the womenswear label Ayr sees a future in the old e-commerce model.
As menswear sales are now bouncing back, brands have conflicting opinions on where they stand on neckties. Some, like Zegna, are themselves from the accessory while others, like Neiman Marcus and Bonobos, are seeing a necktie resurgence.
For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.
A new wave of brands are bringing streetwear to the cloistered world of the links. But convincing players to trade in their khakis and polos for hoodies and sweats is a major undertaking.
The pandemic inspired creatives to launch all sorts of secondary businesses. Brands must toe the line of encouraging employees while being protecting of resources.