While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.
Brandon Maxwell and Christian Siriano, fresh off filming another season of the newly rebooted Project Runway and both known for their red carpet looks, presented collections full of unabashed glamour and campy femininity.
Gucci dominated the Met Gala's pink carpet, generating more buzz on social media than any other brand. But a single look (or in Lady Gaga's case, four looks) was enough to draw attention to some smaller designers.
In the quest to sell clothes, alternative approaches to storytelling are, for some designers, trumping the catwalk.
Jason Wu, Brandon Maxwell and Monse’s Laura Kim and Fernando Garcia are all from this cohort, but their approaches to fashion couldn’t be more different.