Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.
The beauty industry is looking beyond stereotypically 'male' and 'female' marketing, packaging and products, as young consumers increasingly say they want brands to embrace gender inclusivity.
Covergirl, Bliss and Crabtree & Evelyn are among the brands experimenting with new products, packaging and marketing to recapture their glory days. But it’s not easy to win back customers after they’ve moved on.
Displaying equal parts confidence and curiosity, men are embracing the transformative powers of makeup. Are cosmetics companies doing enough to woo their new customers?
In what’s being called a ‘Greynnaisance,’ fashion brands are enlisting older models and influencers to entice oft-ignored Baby Boomers and younger fans on social media.