Fashion GPS
Fashion GPS Founder's Fashion-Tech Journey
Eddie Mullon turned a side project into a business that revolutionised fashion PR. Now, he’s giving back to his native Malawi.
Brands Boost Influencer Marketing Budgets
A new report by Launchmetrics outlines the trends in brand-influencer relations, highlighting that marketing budgets are on the rise and micro-influencers are gaining popularity.
Op-Ed | Technology Can Transform the Operational Backbone of Fashion
The fashion industry is entranced by front-end, consumer-facing innovation. But technology has tremendous power to transform the back-end of the fashion business, driving efficiency across the value chain, says Eddie Mullon, founder and CEO of Fashion GPS.
Op-Ed | Technology Can Transform the Operational Backbone of Fashion
The fashion industry is entranced by front-end, consumer-facing innovation. But technology has tremendous power to transform the back-end of the fashion business, driving efficiency across the value chain, says Eddie Mullon, founder and CEO of Fashion GPS.
Power Moves | Sarah Rutson to Net-a-Porter, Julie Gilhart to Mulberry, Coach Europe Expands
BoF compiles the most important professional moves of the week.
Future of fashion week, Rising rents in HK, Hearst upbeat, France's families, House of Style
Debating Fashion Week's Role In The Digital Age (Style.com) "'When I started New York fashion week in 1993, digital cameras did not exist and