The multi-brand retailer hasn't announced plans to reopen and is operating with a skeleton crew, weeks after the lockdown was lifted in its home state of Texas.
With a new team in place, the Dallas-based retailer plans to woo young, local consumers to its Hudson Yards store by mixing luxury standbys with unexpected labels, home goods and vintage. But can it make it in Manhattan, where the competition is both fierce and familiar?
Milan's 10 Corso Como, the original concept store, joins an array of upscale boutiques in Manhattan, many hailing from out of town as well. They all hope to grab a share of strong growth in luxury spending by catering to jet-setting consumers who crave a 'curated' shopping experience.
Launching in March 2019, the luxury multi-brand boutique's sixth outpost is a testament to the retailer's ambition to scale beyond secondary and tertiary American cities.
The president of the Dallas-based luxury boutique, which was acquired by Texas billionaire Tim Headington three years ago, has departed to pursue consulting projects.