It’s not just Teen Vogue. Readers are flocking to the websites of Glamour and Cosmo, and they’re responding with aggressive political reporting.
At a time when print-driven titles are losing the attention war to mobile phones, success will come from creating highly addictive content that shapes the conversations people are having online, not redesigns, argues Amy Odell.
This week, Chris Wallace has been named US editor of the men's e-commerce site, while company veteran Zion Armstrong was appointed president of North America at Adidas.
As new editor-in-chief Samantha Barry reveals her first print issue — and radical redesign — she tells BoF about her plans to renew the brand's relevance in a digitally driven media landscape.
Other titles, including GQ, W and Glamour, will reduce frequency as the stalwart publisher works to reimagine itself as a leading digital player.