Getting products to customers’ front doors has always been the most complex and expensive part of e-commerce logistics. Covid-19 and the ensuing boom in online sales have only upped the stakes.
Online shopping has kept the industry afloat through lockdown, but higher digital sales also means more transport emissions and packaging waste. Here’s how brands are working to make e-commerce more sustainable.
Gojek is ingrained in the consumer psyche across Southeast Asia. With recent investment from Facebook the ‘super-app’ is now valued at $10 billion and poised to boost e-commerce in the region.
Smart businesses will emerge from this crisis stronger, but only by collaborating with competitors and upholding their responsibilities, not just to shareholders, but to a wider set of stakeholders, including employees, suppliers and society at large.
The disaster has increased the pressure on brands to show they care about climate change, offering a grim picture of the potential future for retail if nothing is done.