Elle UK launched its first reader membership programme on Thursday, part of a broader initiative at Hearst UK to monetise its brands.
Elle UK’s new editor-in-chief Kenya Hunt lays out her vision for the Hearst-owned title: inclusive, intellectual, but still having fun with fashion.
Fashion publishers have long relied on cultural cachet and perks to lure talent, even as salaries dwindled. But as magazines restrict sponsored content opportunities and pull back on travel, recruiting top talent has become harder than ever.
Harper’s Bazaar and Esquire have launched Saudi Arabian editions, signalling a drive toward localisation in the Middle East that locals say is long overdue.
Editor-in-chief Samira Nasr lays out her vision for Harper’s Bazaar: more serious, more inclusive — but still obsessed with those new Hermès clogs.