The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.
Vice President & General Manager HOKA EMEA
Senior Marketing Director, HOKA EMEA
London, United Kingdom
London, United Kingdom
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.
The latest financial results from Nike and On reveal how the two brands are outpacing rivals with a focus on performance-driven products and discipline in their direct channels.
The Category Where Nike Is Racing to Catch Up
The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.
The Year Ahead: How Brands Are Reinventing Outdoor Wear
The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.
How Hoka Fends Off the Imitators
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.