Luxury brands may have pivoted away from sneakers, puffer jackets and hoodies, but new brands like Corteiz and Free The Youth are making the case for street culture’s enduring relevance in fashion.
More brands are leaning into maximalist retail design in a quest for differentiation and social media-friendly interiors.
As the 10-year-old burgeoning sneaker and streetwear empire opens its first European store in Paris, founder Ronnie Fieg sits down for a rare interview.
The model’s enduring success for streetwear brands and niche labels alike may be a lesson to those that have treated it simply as a marketing gimmick.
Beauty brands are borrowing from street culture, including limited edition products and in-store experiences designed to attract lines down the block. But can there ever be a true 'streetwear beauty brand?'