From DSquared2 to N.21 to County of Milan, masculine liberation mingled with new formality.
What paraded down the long catwalk was perfectly easy and certainly desirable, with little fashion pretence.
The opaque Milanese holding company New Guards Group has birthed many of luxury streetwear’s most-hyped brands, including Off-White, Palm Angels, County of Milan and Heron Preston. In his first-ever interview, quiet mastermind Davide De Giglio reveals how he has built a business that will generate €420 million in sales this year.
At County of Milan, MGSM and DSquared2, change was afoot to different degrees, reports Angelo Flaccavento.
The designer didn't break new ground, but he delivered a refreshing evolution by tweaking his formula with industrial graphics and straightforward shapes.