The Icelandic outerwear label, backed by the family that owns Chanel, aims to ‘elevate’ and widen the appeal of its brand.
Despite rising Covid-19 cases, smaller labels in the British capital are betting that in-person shows and appointments will help to deliver much-needed orders from wholesale buyers.
As demand in western markets lags behind, Asian shoppers hold more power than ever over luxury brands' bottom lines. From China to Japan and Singapore to South Korea, here’s where demand is roaring — and where it’s reeling.
It's not just department stores breaking down during the pandemic. Luxury e-commerce, which has a more captive audience than ever, is facing similar challenges.
LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.