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Bits & Bytes | Adidas Launches Lifestyle App, Amazon Leads 'Try Before You Buy' Trend
This week, why the Adidas 'All Day' App is more than just a fitness tracker, while Amazon leads the pack in a new online shopping trend.
Technology
Can Technology Solve the Fit Problem in Fashion E-Commerce?
According to studies, between twenty to forty percent of all clothing purchased online is returned, often due to issues with fit, costing fashion e-tailers millions. A host of tech start-ups are aiming to solve the problem. But is a technical solution the most effective approach?
Technology
Can Technology Solve the Fit Problem in Fashion E-Commerce?
According to studies, between twenty to forty percent of all clothing purchased online is returned, often due to issues with fit, costing fashion e-tailers millions. A host of tech start-ups are aiming to solve the problem. But is a technical solution the most effective approach?