On November 16th, Moncler paid tribute to the ever-changing city of Hong Kong with a flash art- performance installation: Moncler | Destination Hong Kong to celebrate the brand’s renovated flagship store at Harbour City in Canton Road. A multitude of more than 10,000 Mr. Moncler – the brand’s symbolic ambassador in 19-inch statuette form, a product of pop culture and humor – hve been positioned in several key locations in the city, bringing the streets to life and ‘interacting’ with passers-by. This project is an artistic tribute that Moncler has dedicated to the residents of Hong Kong that have had the opportunity to actively participate in the event. This art-performance with Mr. Moncler as its flag bearer, acquired an emblematic meaning. Starting out from five symbolic locations around the world – Tokyo, St. Moritz, Melbourne, Berlin, Los Angeles – Mr. Moncler has figuratively reached Hong Kong with the aim to reduce the distances separating these cities.