Uniqueness is the force that shapes identity. Multiplicity is the shape of authentic uniqueness. The action is taken now one step further with a bold leap forward: Moncler Genius. Moncler Genius is the place that contains Moncler’s uniqueness and makes it surrounding. Moncler Genius is an ambiance shaped on imagination, creativity and truthfulness. Moncler Genius is a vision of the future, available now. A vision beyond the seasons establishing a daily dialogue with consumers. The Moncler Genius Building houses different cells, each one devoted to a singular project, all of them adding facets to the Moncler identity. Moncler Genius stems from a curatorial approach that keeps product at its center, function at its core and consumer as the addressee. It is a composite creative action based on the performing truthfulness of Moncler’s products. This is what makes it authentic and powerful, giving a brand new energy.