Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
Poshmark’s sale to South Korea-based Naver might feel hasty and ill-timed, but the resale company believes the technological benefits of the deal could help it solve a major conundrum: converting more of its 80 million users into buyers.
The fashion brands and platforms reporting results this week have been hit hard by slowing e-commerce growth – with one exception. Plus, your calendar for the coming week’s most important events.
For many consumers, the endless feed of new styles offered by online retailers like Shein, The RealReal and Grailed is as much about entertainment as shopping. Either way, they’re hooked.
Companies like The RealReal and ThredUp promised Wall Street that with scale comes profit. But operational costs and competition have kept them in the red.