Brands and buyers are turning to digital platforms to sell upcoming collections. But success will require a blend of new and old-fashioned strategies.
Global Sales Director
E-commerce players are leaning heavily on exclusive collections from buzzy brands in the fight for customers — but the cost for emerging labels to play the game can be high.
Lucia Restelli, international sales director for designer brands and beauty at Rainbowwave, says that if you treat your client's business as your own, the task to promote and grow their brand "will not feel like a pressure, but an exciting goal."