Companies like The RealReal and ThredUp promised Wall Street that with scale comes profit. But operational costs and competition have kept them in the red.
Digital platforms have transformed the second-hand fashion market. How should brands and retailers tap into the opportunity?
As the secondhand fashion market grows, more mature resale markets in automotive and consumer electronics can offer lessons on how resale drives consumer engagement, affects brand positioning and may require outsourcing.
Companies like The RealReal, StockX, Goat, Rebag and eBay are hiring more authentication experts to weed out counterfeit products. Finding enough qualified candidates is a struggle.
With Poshmark and ThredUp joining The RealReal in going public, the fashion resale market is set for major change. BoF examines the five key questions that will determine how the space shapes up.