Consumers are heading out to shops in residential areas, with 46 percent aiming to shop more locally in the long term than they did before the pandemic.
After stepping down from her role as chief executive, the founder of the direct-to-consumer activewear brand is now leaving the company altogether.
Existing investors, including General Catalyst, have provided a lifeline for the activewear label, which continues to lose money on customer acquisition as it struggles to broaden its audience.
The unexpected success of a seemingly niche item has strengthened the already-powerful Outdoor Voices brand. However, the label has a way to go in terms of scaling.
The captivating presentation, a collaboration with artist Daniel Arsham, revealed one of Kim Jones' greatest assets: his ability to draw such rare, precious and beautiful associations into the industrialised world of ready-to-wear.