Daniela Karnuts
Daniela Karnuts

Founder

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Refined. Elevated. Bespoke. Safiyaa stands as a preeminent luxury womenswear brand, forging a tangible connection between art and fashion, where sustainability intersects with luxury, and craftsmanship meets individuality.

Founded in 2011 by Daniela Karnuts, Safiyaa’s design ethos is anchored in accentuating the female form, deeply honoring female authority. Designed by a woman for women, inspiration is drawn from sculpture and architecture, weaving in organic elements of the natural world to craft a distinct visual language.

Safiyaa’s pioneering, vertically integrated atelier and made-to-order approach provide complete transparency into the origins of each garment, serving as a testament to the philosophy that individual identity transcends the confines of traditional design. Safiyaa boldly revolutionizes the 21st-century garment production landscape with a profitable, exclusively made-to-order production approach, orchestrated through its integrated global atelier network.

Safiyaa is driven by the principle that modern luxury is not only about material and craftsmanship, but also about defining a bespoke language of identity and self-expression, honoring the autonomy of choice through a meticulously curated journey from design to delivery.

Company Snapshot

TYPEPrivate
ESTABLISHED2011
HEADQUARTERSUnited Kingdom
EMPLOYEES51 - 200

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