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Self-Portrait was established in 2013 by Han Chong in London, with a creative vision to make beautiful design accessible to all women.

A graduate of Central Saint Martins, the Malaysian-born designer unites a refined aesthetic with a deft understanding of structure and materials that has propelled the brand’s meteoric rise and upended the contemporary fashion market.

Designed in London, made for the world - Self-Portrait believes in celebrating and empowering the women in the clothes. Femininity ensured by elegant functionality, reflecting a sincere engagement and appreciation for a contemporary way of life.

Company Snapshot

TYPEPrivate
ESTABLISHED2013
HEADQUARTERSUnited Kingdom
EMPLOYEES11 - 50

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Highlights
How to Turn Party Dresses Into a Global BusinessHow to Turn Party Dresses Into a Global Business

Five years after launching Self-Portrait, founder and designer Han Chong has steered the brand to £130 million in sales of his simple lace dresses. Can the success continue with expansion into Asia?

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