Thanks to the growing 'gig economy' and the rise of social media, social selling businesses are thriving.
"Stella & Dot successfully reconfigured the Tupperware sales model for today's consumer. Here's how it's preparing for the future."
Supercharged by the rise of social media, new devices and new software, 'social selling' has taken off in beauty and jewellery. Will it work in fashion?
In the latest instalment of Founder Stories, a series highlighting the personal and professional journeys of some of fashion’s most dynamic entrepreneurs, BoF speaks with Jessica Herrin, founder and chief executive of "social selling" jewellery and accessories company Stella & Dot.
"In the same vein as Avon ladies, a large percentage of Stella & Dot's sales are made at trunk shows through home-based 'stylists'. Each stylist