The New Yorker
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Marketing
Why Do Fashion Brands Still Advertise in Print?
Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.
Marketing
Will Apple News+ Threaten Digital Media Subscriptions?
At $10 per month, Apple's new service might be very attractive to casual readers who want to peruse a few articles each month from a variety of news sources.