What Fashion and Beauty Brands Need to Know About a Potential Facebook Breakup
However it plays out, the industry stands to benefit.
Want to See the Future of Social Media? Look to Asia.
Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.
Want to See the Future of Social Media? Look to Asia.
Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.
WhatsApp Courts E-Commerce with New Catalogue Feature
The messaging app — acquired by Facebook in 2014 — has launched a catalogue feature that allows WhatsApp Business users to display a 'mobile storefront' showcasing their products.
Why Brands Are Sliding Into Your DMs
Companies are using personal exchanges via text, WhatsApp and Instagram to build a more intimate relationship with consumers.
WhatsApp Stirs Up India Market With Push Into Digital Payments
WhatsApp has become India’s most popular app as hundreds of millions get their first smartphone.