The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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At BoF VOICES 2021, Jay Shetty spoke about how his experiences as a monk taught him not only how to find purpose, but how to live with it.
The word “purpose,” says Shetty, has become such a buzzword it can feel intangible, with its actual meaning difficult for many to define. But actually defining purpose is key to living with it and countering our human inclination to let what we believe other people think of us dictate daily choices. Shetty likes to think of purpose as an “eternal calling,” and offers a formula for finding it: purpose is passion plus expertise, plus service.
“When you use your passion in the service of others it becomes a purpose,” said Shetty. “People think purpose comes from an activity, or a particular occupation or a particular title, or industry that we work in. But purpose is so much more about how we feel about what we do.”
This podcast is made in partnership with Brandlive and Clearco.
In the fifth and final session of BoF’s annual gathering, Vanessa Kingori, Jay Shetty, Sinéad Burke, Christian Louboutin and others spoke about finding personal fulfillment in the face of adversity.
As recession looms and retailers pull back, finding the balance between creativity and commerciality, growth and caution is existential for young brands.
Virtual fashion brand RTFKT rocketed from launch to Nike acquisition in less than two years. The man on the joystick isn’t a Silicon Valley geek but a French provocateur with a radical business vision and a warning for the fashion industry: ‘A lot of brands are going to die.’
The Bettencourt-Meyers family office is taking a minority stake in the Paris-based fashion label, whose sales have skyrocketed in recent years.
In a 2019 conversation with BoF’s Imran Amed, the tennis champion, who announced her retirement this week, reveals how the mental toughness she has built on the court prepared her for life as an entrepreneur.