The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Protests erupted across Iran in September following the death of Mahsa Jina Amini, who was arrested in Tehran for “improperly” wearing her hijab and then killed at the hands of the so-called morality police.
Those protests have now evolved into the largest civil rights movement in Iran since the revolution in 1979, uniting Iranians at home with those in the wider diaspora and igniting outcry around the world and across social media.
Looking for a way to bring storytelling to fuel the movement, creative leaders Dina Nasser-Khadivi and Moj Mahdara are centring Iranian voices and maintaining the attention of the West by focusing on human rights.
“The only way to move culture is through storytelling,” Mahdara said.
This week on The BoF Podcast, BoF’s founder and editor-in-chief Imran Amed speaks with Mahdara and Nasser-Khadivi to learn about the work they are doing to underscore the intersectional solidarity of this movement and activate creative communities to share their stories.
Imran Amed shares his observations from a trip to the wealthy desert metropolis, home to the most lucrative stores for many of the world’s top fashion brands.
Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.
This week’s round-up of global markets fashion business news also features India’s textile industry, Chinese beauty major Yatsen and Ghana’s newest garment factory.
Luxury fashion retailers in the oil-rich African nation keep a low profile to provide a discreet shopping environment for consumers and avoid flaunting the elite nature of their own business.