The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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British Vogue’s editorial transformation over the past four years has been widely documented, but changes on the business side are equally noteworthy. Vanessa Kingori, British Vogue’s first female publisher (who works alongside editor-in-chief Edward Enninful), has taken more of a consultative role with advertising clients, focusing on the health of their brands, not just reach and impressions. Today, brands are more interested in how they can create human connections and innovate through Vogue’s channels, rather than just buying space on the printed page.
On the latest edition of The BoF Podcast, Kingori talks with BoF’s Imran Amed about the publication’s new business strategy, and how it ties in with the magazine’s focus on diversity, inclusion and sustainability.
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Luxury book publishers — and husband and wife — Prosper and Martine Assouline join BoF founder and editor-in-chief Imran Amed to discuss the genesis of their publishing business and how they are growing it into a global lifestyle brand.
Now under the ownership of British publisher Future, both Marie Claire and WhoWhatWear are contending with how to grow their new parent’s US operations in the ever-challenging media landscape.
Fast Company has named The Business of Fashion one of the ‘world’s most innovative companies’ for a second time for demonstrating ‘how a media brand can leverage AI to add reader value rather than erode trust with AI-written news articles.’
The ByteDance-owned app has big ambitions to be an e-commerce player in league with Amazon with influence in fashion on par with Instagram. Now it’s facing new threats — both from outside and within.