The Debrief | Can Patagonia’s Radical Move Change the Fashion Industry?
Patagonia founder Yvon Chouinard’s is giving away his billion-dollar company. BoF chief sustainability correspondent Sarah Kent explains why — and what influence the change could have on the culture of business.
Partnering with Copenhagen Fashion Week, BoF invited market leaders including Pascal Morand, Julie Gilhart, Ganni co-founder Nicolaj Reffstrup, EU Parliamentary Committee chair Dr Christian Ehler, journalist Clare Press, executives from Renewcell and Lenzing, and others from across the value chain, to work together towards actionable solutions capable of urgently altering the industry’s ecological impact.
How to best spend the large sums it will take to cut the fashion industry’s carbon emissions? The Apparel Impact Institute is launching a pre-vetted portfolio of climate solutions in an effort to better direct investment.