The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Background:
Concern about the environmental impact of clothing has swelled in the past few years. So too has the practice of greenwashing. Right now, fashion marketing is flooded with eco-conscious messaging as brands dub their products “sustainable” without doing the groundwork to back up declarations. Consumers and regulatory parties are starting to demand more.
“What we’re seeing is companies wanting to talk more about this, consumers wanting to know more about this, and regulators really sitting up,” said chief sustainability correspondent Sarah Kent. “It’s this perfect storm where something that has been an issue that needed to be addressed for a long time is coming to a head.”
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Key Insights:
Additional Resources:
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Fashion’s biggest sustainable cotton certifier said it found no evidence of non-compliance at farms covered by its standard, but acknowledged weaknesses in its monitoring approach.
As they move to protect their intellectual property, big brands are coming into conflict with a growing class of up-and-coming designers working with refashioned designer gear.
The industry needs to ditch its reliance on fossil-fuel-based materials like polyester in order to meet climate targets, according to a new report from Textile Exchange.
Cotton linked to environmental and human rights abuses in Brazil is leaking into the supply chains of major fashion brands, a new investigation has found, prompting Zara-owner Inditex to send a scathing rebuke to the industry’s biggest sustainable cotton certifier.