The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Ian Rogers moved to Paris from Silicon Valley in 2015 when he was appointed chief digital officer of LVMH, acting as a digital whisperer to C-suite luxury executives.
Today, as chief experience officer of Ledger — a security system that provides protection for digital currencies — he is uniquely positioned to speak to the opportunities being created as crypto technologies, gaming and fashion converge.
His insights are featured in the fourth episode of The BoF Show, now streaming on Bloomberg Quicktake.
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Here, we share the full interview with Rogers, exclusively on The BoF Podcast.
Watch the fourth episode of The BoF Show, “Dematerialisation: Why the Metaverse Is Fashion’s Next Goldmine”
Explore the new report from BoF Insights, “The Opportunities in Digital Fashion and Avatars” here.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.