The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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The pandemic pushed the fashion industry to step out of its comfort zone and embrace new media for showcasing design and creativity. But while much of the industry has returned to in-person shoots and events once Covid restrictions were lifted, the respected image-maker Nick Knight believes this is only the beginning of the next great wave of digital innovation in the fashion industry. Virtual worlds, he added, will yet again bring digital innovation to the forefront of society.
“So what are the possibilities? Let’s talk about this. Let’s actually look at this,” says Knight.
Knight has recently launched ikon-1 NFTs in collaboration with model and creator Jazzelle. By creating digital renders, which act as collectable works of art, Knight believes fashion creativity can shift to this new medium. Those who look to the past risk falling behind.
This week on The BoF Podcast, founder and editor-in-chief Imran Amed speaks with Knight about the evolution of image creation and why digital fashion will remain important in the post-pandemic era.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.