The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
To subscribe to the BoF Podcast, please follow this link.
Marjorie Hernandez and Karinna Nobbs are the co-founders of The Dematerialised — a Web 3.0 marketplace for authenticated virtual goods, which they describe as “the digital department store of your dreams.”
They’re part of a new wave of pioneering entrepreneurs challenging the luxury status quo and creating a new reality for fashion.
In the fourth episode of The BoF Show, now streaming on Bloomberg Quicktake, they share their thoughts on gaming culture and the metaverse — and explain why they believe virtual fashion will revolutionise the industry as we know it.
Here, we share the full interview, exclusively on The BoF Podcast.
Watch the fourth episode of The BoF Show, “Dematerialisation: Why the Metaverse Is Fashion’s Next Goldmine”
Explore the new report from BoF Insights, “The Opportunities in Digital Fashion and Avatars” here.
The sneaker giant’s first NFT sale this week offered a bright spot for web3 hopes and illustrated that they can still offer a way to build and connect with a community — if brands do it right.
With the industry starting to use the technology for everything from campaign imagery to shopping assistants, it risks replicating biases based on race, body type, age and disability that it has spent years loudly claiming it wants to move past.
BoF’s Marc Bain and a group of panellists break down the state of web3 in fashion and where the technology is headed.
On Wednesday, Montanna became the first US state to ban the social video app TikTok.