default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Dematerialised on the Rise of Virtual Fashion

Marjorie Hernandez and Karinna Nobbs, co-founders of The Dematerialised, explain why, one day, a digital dress could be just as desirable as a physical one, as featured in the fourth episode of The BoF Show, now streaming on Bloomberg Quicktake.
Marjorie Hernandez and Karinna Nobbs are the co-founders of The Dematerialised
In partnership with
Article Sponsor
The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.

To subscribe to the BoF Podcast, please follow this link.

Marjorie Hernandez and Karinna Nobbs are the co-founders of The Dematerialised — a Web 3.0 marketplace for authenticated virtual goods, which they describe as “the digital department store of your dreams.”

They’re part of a new wave of pioneering entrepreneurs challenging the luxury status quo and creating a new reality for fashion.

In the fourth episode of The BoF Show, now streaming on Bloomberg Quicktake, they share their thoughts on gaming culture and the metaverse — and explain why they believe virtual fashion will revolutionise the industry as we know it.

Here, we share the full interview, exclusively on The BoF Podcast.

Watch the fourth episode of The BoF Show, “Dematerialisation: Why the Metaverse Is Fashion’s Next Goldmine”

Explore the new report from BoF Insights, “The Opportunities in Digital Fashion and Avatars” here.

© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Apps that let shoppers scan themselves and customise products to their precise measurements haven’t revolutionised the way we buy basics like T-shirts and jeans, but one company thinks bridal wear’s characteristics make it the perfect fit for the technology.




The end-of-year shopping rush is prime time for cyber attackers targeting businesses and their customers. While costs related to these attacks keep growing, there are steps companies can take to defend themselves.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Enjoy 25% off BoF Professional Membership Until December 19
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
Enjoy 25% off BoF Professional Membership Until December 19