Buyers, showrooms and trade shows are adapting to booming domestic demand by adopting new ways of working. Here’s what global brands selling to China need to know.
Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.
Companies will need to embed crisis-born innovations into long-term strategies to future-proof their business models, resulting in radical and enduring changes to their organisations and the wider industry, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.
Green shoots of recovery emerge in China after more than 780 million people endured some level of quarantine for two months. But how long will it take for pre-pandemic levels of spending to return?
Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will Shanghai’s wholesale experiment be a viable model for the rest of us?
China’s lucrative market has seen European showrooms roll out the red carpet for a new generation of its buyers, but the relationship hasn’t always been smooth.