Adobe

Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.

Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.

The internet has become a surveillance state. Now, it’s coming to physical retail, creating powerful business opportunities and deep cultural challenges, writes Doug Stephens.