Adore Me
How the Lingerie Show Became Just Another Fashion Show
A new generation of brands, including Adore Me and Rihanna’s Savage x Fenty, are experimenting with the concept, but creating an extravaganza on the level of Victoria's Secrets' shows may be permanently out of reach.
The Next Wave of DTC Acquisitions
As the economy weakens and funding dries up, more digital upstarts will face pressure to sell. They’ll have no trouble finding buyers – if they can prove they’re more than just another money-losing start-up.
Lingerie Startup Settles FTC Suit over Deceptive Subscriptions
An investigation into Adore Me last year uncovered customer grievances alleging that the company made it difficult to unsubscribe from the service.
Bits & Bytes | Stitch Fix's Design Algorithms, the Future of the Smartwatch
This week, Stitch Fix algorithms are dictating design decisions, and how smartwatch bands could be the future of wearable tech.
To Victoria’s Secret’s Goliath, Lingerie Start-ups Play David
The market for lingerie is dominated by a single player: Victoria's Secret. Now, a crop of new start-ups are targeting the space.