Alchemy 43

After years of steady growth, medical spas such as Ject, Ever/Body and Alchemy 43, which claim to democratise cosmetic treatments like Botox, are seeing an explosion of interest.

As Botox, lip fillers and other cosmetic procedures hit the mainstream, start-ups and entrepreneurial doctors are offering in-home services and opening salons that portray injecting wrinkle-smoothing neurotoxins as no different than a blowout or manicure.