Alex Mill

A small but growing online fashion community is practising a more critical form of consumption, marrying the quiet luxury trend with a desire for value and environmentally responsible products.

Since it relaunched in 2019, Alex Mill has doubled its sales for two years running. Here’s what the company has invested in — and what has paid off.

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Recently relaunched Alex Mill has enjoyed enough early success to open its first retail store ahead of schedule. But even with the backing of retail guru Mickey Drexler, startup life isn’t always easy.

Former J.Crew designer Somsack Sikhounmuong has partnered with founder Alex Drexler to relaunch Alex Mill, expanding the label into women’s for the first time.