From Outdoor Voices to Thinx, the gap between a female-run company's shiny brand and the messy realities of many a start-up business can become a liability.
Away's muddled response to a critical article sparked a weeks-long scandal. Here's how brands can avoid making the same mistake.
This week, Stitch Fix taps its president from Bain & Company, while Topshop’s CEO of two years steps down.
Lululemon COO Stuart Haselden will replace co-founder Steph Korey as the fast-growing luggage brand's new leader.
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
A step-by-step guide to formulate your business strategy to kick-start your fashion company.
Many direct-to-consumer brands run losses for years, relying on a perpetual cycle of funding rounds to cover the cost of acquiring new customers. Here’s BoF’s guide to getting out of the red, with advice from founders of start-ups that did it.
With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.
Jen Rubio, co-founder and chief brand officer of direct-to-consumer luggage brand, Away, shares her advice to launch a successful start-up.
The co-founder of Away, the premium travel brand that surpassed $12 million in sales in its first year, shares her insights and strategies for launching a direct-to-consumer business.
The luggage start-up is winning over investors by promising to disrupt a sleepy consumer category — and turn a profit at the same time.