Biba
Latest News & Analysis
News & Analysis
‘Sleeping Beauty’ Brands: Myth or Magic Formula?
Arnaud de Lummen has built a successful business resurrecting dormant fashion brands and selling them to investors. But many attempts at brand revivals have met with mixed results. What does it take to successfully resuscitate a dormant brand? And is it worth it?
‘Sleeping Beauty’ Brands: Myth or Magic Formula?
Arnaud de Lummen has built a successful business resurrecting dormant fashion brands and selling them to investors. But many attempts at brand revivals have met with mixed results. What does it take to successfully resuscitate a dormant brand? And is it worth it?
Biba triumphs, The Jimmy Choo man, ASOS sales accelerate, Japan’s department stores slide, Sartorial seniority
Vintage labels find a new life (FT) "'The original Biba [is] very iconic... It changed the face of fashion and people loved it – it was affordable,
