Charlotte Simone

To discover the opportunities and challenges facing brands with wholesale businesses today, BoF sits down with four brands showcasing at Coterie: California's Lucky Brand; British Charlotte Simone; Australia's Ksubi; and Canada's Furb.

Charlotte Beecham, 27, started her scarf business just four years ago. Today, revenues are now in the multi-millions with sales growing 40 percent in the past year.

Once a highly efficient way for young brands to market themselves, Instagram is more crowded, competitive and costly than ever before.