David Beckham
Power Moves | LVMH Names Lead for Rihanna Label, Hims Hires Chief Marketing Officer
This week, BoF learns a key brand lead for LVMH's newest label, Fenty Maison, while DTC company Hims names its first ever chief marketing officer.
H&M Trades Beckham for Weeknd in Push for Younger Shoppers
A near five-year partnership with Beckham, 41, will end this fall, Stockholm-based H&M said Wednesday.
Beckham Goes to China Under Hong Kong Global Brands Venture
David Beckham-branded products are set to head to China when the British soccer star’s Hong Kong joint venture partner rolls out its goods in a few months.
Simon Fuller to Brand It Like Beckham in Tie-Up with HK Firm
“American Idol” creator Simon Fuller and David Beckham have agreed to set up a joint venture with Hong Kong-based Global Brands Group Holding Ltd. to develop David Beckham-branded consumer products globally.
Sports Stars and Fashion Labels Team Up In 2014
"The bad kits, bling jewellery and tight shorts won’t disappear entirely. But now fashion seems to have become a second career for an increasing