Dover Street Market Paris

Brand accelerators like Tomorrow offer cash, shared services and economies of scale. Can the approach turn high-potential young labels into success stories?

The Comme des Garçons-backed retailer is adding Dan Colen’s Sky High Farm to its Dover Street Market Paris brand incubator and asking stakeholders across the value chain, from suppliers to retailers, to donate a portion of their profits to fight food insecurity.

A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.