Eddie Borgo

The CFDA award-winning jewellery designer inks deal with strategic partner, refuting claims of his brand's demise.

For five years, the New York-based jewellery designer has turned to Chanel's global chief executive for guidance on everything from choosing investors to launching handbags. Along the way, a genuine friendship was formed.

The market for fine jewellery, worth $263 billion last year, remains largely unbranded. But the branding revolution that transformed fashion may soon be coming to fine jewellery.